SBO the club’s commercial revenue continues to lag behind its European peers and is a continued area of focus, which has recently prompted a major restructuring of its commercial department.And if you compare Chelsea and Liverpool’s sponsorship levels — Chelsea’s is lower even though it’s the bigger sbo club — you can see that Deloitte also confirms my previous speculation that Chelsea vastly undervalues its brand.
SBO Club, sponsors, sponsor fees, % of revenues:
Real Madrid, Bwin, 139.2 million, 35%FC Barcelona, Etisalat and Betfair, 112 million, 31%Manchester United, Saudi Telecom, Hublot, AIG, 82.2 million, 25%Bayern Munich, T-Home/Deutsche Telekom, 159.3 million, 55%Arsenal, Emirates, 56.5 million, 21%Chelsea, Samsung, Thomas Cook and Etihad, 11.7 million, 26%Liverpool, Carlsberg, 79.5 million, 37%Juventus, New Holland Group, 54.3 million, 27%Inter Milan, Pirelli, 52.6 million, 27%AC Milan, Bwin, 64.1 million, 33%FC Barcelona’s sbo sponsor income is much lower than it should be because its main shirt sponsorship is Unicef — the club is so rich it gives the organization money, not the other way around.
The big surprise is Bayern Munich, which struck a huge deal with T-Home even though it is in the lower profile German Bundesliga.
The other interesting sbo news is that three of the top four teams are not members of the English Premier League, which is usually regarded as the richest league on the planet. The annual sbo report ranks and analyzes international teams by their revenues, and breaks out sponsorship and advertising income.
Real Madrid is once again the richest sbo team on the planet at 401.4 million in revenue:
… EPL teams dominate the rest of the sbo rankings, however, with seven of the 20 spots.
Last Updated Nov 27, 2010 3:45 PM EST
According to this year’s “SBO Football Money League” report from Deloitte, some soccer clubs — Arsenal and Chelsea, specifically — are falling down on the job when it comes to pricing their exposure with sponsors. Here’s the ranking by revenue, with the sponsor fees broken out:. SBO All Rights Reserved. At 55 percent sponsor revenue, the club shows just how much sponsors can be exploited if commercial chiefs are canny enough.
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At Arsenal, Deloitte agrees with my previous look at the sbo club’s dim commercial achievements:
If you drill into the numbers and pull out the advertiser fees as a percentage of
sbo overall revenue, you find that there’s a broad correlation between being a rich club and having sponsor fees make up 30 percent or more of your revenue
their sbo website sbo365365