Deloitte’s Soccer Cash Analysis Shows Arsenal, Chelsea Failing to Exploit Their SBO Sponsors

SBO the club’s commercial revenue continues to lag behind its European peers and is a continued area of focus, which has recently prompted a major restructuring of its commercial department.And if you compare Chelsea and Liverpool’s sponsorship levels — Chelsea’s is lower even though it’s the bigger sbo club — you can see that Deloitte also confirms my previous speculation that Chelsea vastly undervalues its brand.


SBO Club, sponsors, sponsor fees, % of revenues:

Real Madrid, Bwin, 139.2 million, 35%FC Barcelona, Etisalat and Betfair, 112 million, 31%Manchester United, Saudi Telecom, Hublot, AIG, 82.2 million, 25%Bayern Munich, T-Home/Deutsche Telekom, 159.3 million, 55%Arsenal, Emirates, 56.5 million, 21%Chelsea, Samsung, Thomas Cook and Etihad, 11.7 million, 26%Liverpool, Carlsberg, 79.5 million, 37%Juventus, New Holland Group, 54.3 million, 27%Inter Milan, Pirelli, 52.6 million, 27%AC Milan, Bwin, 64.1 million, 33%FC Barcelona’s sbo sponsor income is much lower than it should be because its main shirt sponsorship is Unicef — the club is so rich it gives the organization money, not the other way around.

The big surprise is Bayern Munich, which struck a huge deal with T-Home even though it is in the lower profile German Bundesliga.

The other interesting sbo news is that three of the top four teams are not members of the English Premier League, which is usually regarded as the richest league on the planet. The annual sbo report ranks and analyzes international teams by their revenues, and breaks out sponsorship and advertising income.

Real Madrid is once again the richest sbo team on the planet at 401.4 million in revenue:

… EPL teams dominate the rest of the sbo rankings, however, with seven of the 20 spots.

Last Updated Nov 27, 2010 3:45 PM EST

According to this year’s “SBO Football Money League” report from Deloitte, some soccer clubs — Arsenal and Chelsea, specifically — are falling down on the job when it comes to pricing their exposure with sponsors. Here’s the ranking by revenue, with the sponsor fees broken out:. SBO All Rights Reserved. At 55 percent sponsor revenue, the club shows just how much sponsors can be exploited if commercial chiefs are canny enough.

2010 CBS Interactive Inc..

At Arsenal, Deloitte agrees with my previous look at the sbo club’s dim commercial achievements:

If you drill into the numbers and pull out the advertiser fees as a percentage of sbo overall revenue, you find that there’s a broad correlation between being a rich club and having sponsor fees make up 30 percent or more of your revenue

their sbo website sbo365365

The crazy reason why ‘Straight Outta Compton’ isn’t screening in Compton

Ironically, even though Compton residents can’t yet watch the movie in their own city, “Straight Outta Compton” was shot on location.

‘Straight Outta Compton’ not screening in Compton – Business Insider

The city of Compton itself is currently in negotiations to bring an entertainment district to the city, which would include a 16-screen cinema.

To meet demand, the Cinemark scheduled screenings all day, at every hour. Dre told The Hollywood Reporter. Dre says ‘Straight Outta Compton’ left out an ‘ugly’ truth

NOW WATCH: 50 Cent testifies his lifestyle is an illusionPlease enable Javascript to watch this video

Dre also said he’d donate royalties of his new album towards to the city for an arts and entertainment center for children. “Yesterday was our biggest day. They’ve devoted four screens to the film.

SEE ALSO: A woman who was allegedly assaulted by Dr. “As they’re coming in, retailers are making in Compton, and that’s what it’s all about.”

The city of Compton doesn’t actually have a movie theater. He said he was inspired to make the album, “Compton,” after he watched an early cut of the movie.

“A lot of people seem to like it,” Lorreanne Yalung, a box office receptionist at the theater, told Business Insider. It feels like Compton is another character.” Dre, whose real name is Andre Young, is one of the main characters in the movie as well as one of the film’s producers.. So to watch the biopic of Compton-hailing rap group N.W.A., many Compton residents are going to the Cinemark Carson & XD in Carson, the nearest movie theater.

“Straight Outta Compton” made $60.2 million this weekend, but no one saw it in, well, Compton.

Straight Outta Compton Jaimie Trueblood Oscar 3Jaimie Trueblood/Universal”Straight Outta Compton”

“I haven’t lived in Compton for quite a while, but it felt great,” Dr. The whole day was sold out.”

“Seventy percent of that would be the movie theater, and then there would be an additional thirty percent retail space,” Compton City Manager Johnny Ford told CBSLA. “Everybody was really excited about the fact that we were not only making a movie but making it in Compton

Fox Axes Host in Ad Boycott Over Soccer Stadium Deaths

Steven Cohen now finds himself in the position of being rejected by those in football whose opinions matter.

… Those claims were incorrect and obviously hurtful to the victims of the tragedy. The fans, and a government inquiry, say few unticketed fans attended the game and that a badly designed stadium and miscommunications among officials led to the deaths.

Among the sponsors siding with the fans were Heineken, FourFourTwo magazine, the Fado pub chain and Ruffneck Wear. Liverpool supporters urged the blacklist after Cohen said on his radio show that unticketed Liverpool fans were to blame for 96 deaths in a crush at the Hillsborough stadium in 1989. Here are the possible scenarios:

Fox wanted to placate advertisers who felt his presence distracted from the show, particulary in the run-up to the World Cup in 2010.Fox felt Cohen would have difficulty getting Chelsea players on the show following the club’s abandonment of Cohen, or that the spat harmed relations between Fox and the English Premier League, upon whom it depends for live game broadcasts.Cohen, as an owner of World Soccer Daily, which has contractual agreements with Fox, has removed himself from the spotlight in order to put the controversy behind him.A statement from the Liverpool New York supporters’ club said:Steven Cohen chose to lie and smear the 96 Liverpool fans who died tragically at Hillsborough in 1989, seeing their deaths as a way to boost his ratings by denigrating them. national team star, according to USA Today’s soccer blog. The move came after a months-long advertising boycott called for by fans of Liverpool F.C.Cohen lost at least four sponsors of his Sirius XM radio show, World Soccer Daily, in the boycott. It remains unclear exactly why Cohen was replaced. FSC, like many others in the football world have realized just how toxic Steven Cohen and his odious lies are. Some of the biggest advertisers in the game – Heineken, FourFourTwo ” have pulled their support of him and now FSC, the biggest broadcaster of soccer in the USA has done the same.

BNET’s previous coverage of football advertising:

2009 CBS Interactive Inc.. disowned Cohen, even though he is a longtime fan of the club.. Cohen’s removal from the show came despite a combative apology and a correction he gave on July 16. … More recently, Chelsea F.C. It said:

I made a series of claims that were incorrect.

Last Updated Jul 29, 2009 3:52 PM EDT

Steven Cohen, the Fox Soccer Channel personality, has been replaced as a host of Fox Football Fone-In by Eric Wynalda, the former U.S. USA Today said “Neither Wynalda nor Dermot McQuarrie, FSC’s senior VP of production and programming and assistant general manager, would comment on Cohen or the Liverpool controversy.”

Fox’s press release on the personnel change doesn’t mention Cohen. I claimed on air there were 6 to 8 thousand ticketless fans and I also claimed those fans were the main cause of the tragedy. All Rights Reserved. While there were a small number of ticketless fans there that fateful day, my closer reading of the Taylor report leads me to believe that the incident could have occurred regardless of their presence.Cohen did not respond to a message requesting comment

What does 02-04.10.15 mean on the Bundesliga schedule?

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Europe migrant crisis: Number of migrants at EU borders in July triple last …

Last week, up to 50 migrants were unaccounted for when their rubber dinghy sank, a few days after some 200 were presumed dead when their boat capsized off Libya.


Europe migrant crisis: Number of migrants at EU borders in July triple last year’s figure, Frontex says – ABC News (Australian Broadcasting Corporation)


Europe migrant crisis: Number of migrants at EU borders in July triple last year’s figure, Frontex says

UpdatedAugust 19, 2015 06:34:07

Syrian refugees arrive on a dinghy at the Greek island of KosPhoto:Syrian refugees arrive on a dinghy at the Greek island of Kos after crossing a part of the Aegean sea from Turkey.

That was a 175 per cent rise on the same period last year and much more than the 280,000 registered arrivals in all of 2014.

A spokesman for the United Nations refugee agency UNHCR in Geneva said the EU should help Greece but that Athens, which is struggling with a debt crisis, also needed to show “much more leadership” on the issue.

“This is an emergency situation for Europe that requires all EU member states to step in to support the national authorities who are taking on a massive number of migrants at its borders,” Frontex director Fabrice Leggeri added in the statement.

The number of migrants reaching the borders was nearly 340,000 during the first seven months of the year, up from 123,500 during the same period in 2014, according to Frontex.

Greek officials said they needed better coordination within the EU.

EU border agency Frontex said a record 107,500 migrants reached the EU’s borders last month, as the 28-member bloc struggles to cope with a refugee crisis.

First postedAugust 19, 2015 06:20:43

This is an emergency situation for Europe.

Frontex director, Fabrice Leggeri

The dead migrants were discovered last weekend, packed into a fishing boat also carrying 312 others trying to cross the Mediterranean to Italy from North Africa.


The EU has approved 2.4 billion euros ($6.7 billion) of funding to help member states cope with the flood of migrants — many of them Syrians, Iraqis and Afghans fleeing instability at home.

Eight suspected traffickers arrested

Meanwhile, Italian police said they had arrested eight suspected human traffickers they said had reportedly forced migrants to stay in the hold of a fishing boat in the Mediterranean as 49 of them suffocated on engine fumes.

Greece appealed to its EU partners to come up with a comprehensive strategy to deal with what new data showed were 21,000 refugees landing on Greek shores last week alone.

It was the third mass fatality in the Mediterranean this month. (Reuters: Yannis Behrakis)

“The figure was the third consecutive monthly record, jumping well past the previous high of more than 70,000 reached in June,” the Warsaw-based agency said in a statement. (AFP: Bulent Kilic)

The July figure comes days after EU migration commissioner Dimitris Avramopoulos said the world faced its “worst refugee crisis since World War II”.

The July record figure includes 50,000 migrants detected in the Aegean Sea, more than 20,000 in Italy, and nearly 35,000 in the Western Balkans.

While the increase recorded by Frontex may be partly due to better monitoring, it highlighted the scale of a crisis that has led to more than 2,000 deaths this year as desperate migrants take to rickety boats.. (Reuters: Alkis Konstantinidis)Related Story:At least 40 migrants suffocate in boat hold in MediterraneanRelated Story:Greece sends cruise liner, extra riot police to Kos as tensions mount over migrantsRelated Story:UK announces new plans to deter illegal immigrants in response to Calais crisisMap:European Union

More than three times as many migrants were tracked entering the European Union by irregular means in July compared to the same month last year, official data shows.

Some of those traffickers were accused of kicking the heads of the migrants when they tried to climb out of the hold as the air became unbreathable, prosecutor Michelangelo Patane said.

“This problem cannot be solved by imposing stringent legal processes in Greece, and, certainly, not by overturning the boats,” government spokeswoman Olga Gerovassili said.

Afghan immigrants land at a beach on the Greek island of KosPhoto:Afghan immigrants land at a beach on the Greek island of Kos. “This has created an unprecedented pressure on border control authorities in Greece, Italy and Hungary,” the agency said.

“Frontex has called on member states to provide additional equipment and people to support our operations in Greece and in Hungary.”

Migrants heading to Greece are rescued by Turkish authoritiesPhoto:Migrants sit on a harbor after been rescued by Turkish coast guard from a sinking ship trying to reach Greece

UEFA Champions League Winners List and Short History

In its current form the Champions League also allows more than national champions to enter with countries such as England and Spain having 4 teams qualify for the competition.

Champions League Prize Money and TV Ratings

The European cup is a highly lucrative competiton for football clubs in the modern era with Champions League prize money reaching up to 36.4 million for a championship winning campaign. Both Valencia and Stade Reims have reached the Champions League final twice but lost on both occasions. 2 teams qualify from each group through to the knockout stage of the Champions League. Only 12 teams have managed to win the competition more than once and the record for most wins is held by Real Madrid with a tally of 9. Even if a club lost every match in the group stage of the Champions League they would still walk away with 3.3 million.. It started out as a straight forward knockout football competition in 1955, in which only the club champions of each European country could enter.

In its modern form the Champions League has 3 stages; First there is the qualification stage for the clubs who do not qualify automatically, then when the main competition begins there is a group stage consisting of 8 groups of 4 teams. Here is a list of all the Champions League winners:

Football Team – Times Won – Years WonReal Madrid – 9 titles – 1956, 1957, 1958, 1959, 1960, 1966, 1998, 2000, 2002AC Milan – 7 titles – 1963, 1969, 1989, 1990, 1994, 2003, 2007Liverpool FC – 5 titles – 1977, 1978, 1981, 1984, 2005Bayern Munich – 4 titles – 1974, 1975, 1976, 2001Ajax – 4 titles – 1971, 1972, 1973, 1995Barcelona – 3 titles – 1992, 2006, 2009Inter Milan – 3 titles – 1964, 1965, 2010Manchester United – 3 titles – 1968, 1999, 2008Benfica – 2 titles – 1961, 1962Juventus – 2 titles – 1985, 1996Nottingham Forest – 2 titles – 1979, 1980Porto – 2 titles – 1987, 2004Celtic – 1 title – 1967Hamburg – 1 title – 1983Steaua Bucuresti – 1 title – 1986Marseille – 1 title – 1993Feyenoord – 1 title – 1970Aston Villa – 1 title – 1982PSV Eindhoven – 1 title – 1988Red Star Belgrade – 1 title – 1991Borussia Dortmund – 1 title – 1997It can be seen that Real Madrid and AC Milan have been most prolific in the Champions League throughout history, but in the modern era Barcelona have dominated with 3 wins in the last 18 years. As ever Barcelona, Manchester United, Chelsea and Real Madrid have been ranked as favourites for the competition. What’s more, participating clubs also receive TV revenue on top of prize money which again is highly lucrative considering that the Champions League final is the most watched sporting event in the world with around 100 million global viewers. However, after Inter Milan and Bayern Munich defied bookies and reached the final last year anything could happen is this year’s Champions League!

Champions League MedalWhat is now known as the UEFA Champions League began life as the European Champions Club Cup and did not change its name to the Champions League until 1992. In terms of country wins the Champions League has been held the most in Italy, Spain and England with 12 titles for Spain and Italy and 11 titles for England.

The current Champions League champions are Inter Milan but the 2010/2011 competition is already underway and so it will not be long until there is a new title added to this list. Given all this it is no surprise that the Champions League is considered the biggest and best club football competition in the world.

Champions League Winners List

Since the Champions League competition began in 1955 there have been 21 different clubs who have lifted the trophy

Why Sir Alex Ferguson Underachieved at Manchester United

I believe he underachieved in the European Cup. But as manager of Manchester United – “The Biggest Club in the World” then it doesn’t look so good. This was true at Aberdeen and again at United.

The Truth

Sir Alex, or ‘Fergie’ as he is known, is one of the greatest managers in British football, but when you consider different judging criteria he comes up short as the best of all time. And I’ll tell you why.

The 2 wins Fergie achieved were also in very dramatic circumstances and could easily have went the other way. This may impress some, but if he was the manager of Ipswich Town or Sunderland and had done this, then it is an impressive record. Perhaps Fergie was coming to achieve the dominance he craved near the end of his career as from 2008-11 he reached 3 out of 4 European finals, an achievement if he had sustained earlier then he would have become the all time best.

This is where domestic trophies should always be discounted when we discuss the best managers. He was outspent in his early years by the likes of Juventus and Real Madrid but in his later years he could attract the likes of Cristiano Ronaldo away from the European giants to play for him at Old Trafford.

Fergie won 2 European Cups in 22 years. It is often overlooked that United outspent many rivals in the late 80s and early 90s. This is an impressive success rate over a sustained period in charge of a football club. So Fergie didn’t even have to win the league!

The Myth

Manchester United’s former manager, Sir Alex Ferguson is the greatest manager in the history of football. He had a financial superiority over his domestic rivals for years until Chelsea turned up in 2004 under Russian oligarch Roman Ambramovitch. Possibly the only depth of young talent to come through in bulk like that were the Busby Babes of the 1950s and the Quality Street kids of the late 60s and early 70s at Celtic.

Over 22 years of leading United into Europe, Fergie would have to have won 4 or 5 European Cups to merit the “Greatest Ever” tag. Indeed the so-called “Class of ’92″ which included Ryan Giggs, Paul Scholes, Beckham and the Nevilles is rare in British football. Ironically once Cantona retired, Fergie finally gained the European success at United he craved.

. Blackburn Rovers and their millionaire owner Jack Walker ‘bought success’ when they won the title in 1995. Pep Guardiola won 2 with his superb Barcelona team in just 4 seasons.

Pantheon of Greats

Without question Sir Alex Ferguson is an all time great. However it could be argued that he had a greater competitive advantage over his rivals for a longer period than these managers due to Manchester United’s rise as a global superpower. Fergie broke his own rule. However he contested 8 European Cup semi finals, again winning 4. His trophy count outstrips them massively. The Glasgow clubs have a duopoly on Scottish titles and cups with almost 100 league titles between them in around 120 years of competition. Fergie broke this mould along with to a lesser extent Jim McLean at Dundee United. If we include non-British managers then Jose Mourinho has won 2 in the space of 12 years already and with different clubs (Porto and Internazionale). He has won 13 Premier League championships with United. He took the club from Scotland’s oil capital and won the 1983 European Cup Winner’s Cup in the Swedish city of Gothenburg against the mighty Real Madrid. He contested 4 European cup finals in total winning 2. It could also be argued that when the European Cup was revamped to the Champions League he gained an advantage previous British and European managers never had. However his control was found lacking during Eric Cantona’s infamous ‘kung fu’ kick at a spectator. You have to win the big competitions. And 2 European Cup Winners Cup (1 with United and 1 with Aberdeen).

Domestic Success

This is the foundation of Fergie’s reputation. United’s goalkeeper Edwin Van der Sar had went the wrong way!


Fergie’s greatest success was with Aberdeen. If you are unlucky and lose a few times in the big events (Jimmy White was a perennial loser in snooker’s World Championship and golfer Colin Montgomerie may have won 8 European Order of Merits but he could never win a major championship and there are 4 a season in golf) then you are a talented person or coach but you are not the best.

Fergie can also be credited with bringing through a talented stream of youth players. His Aberdeen side won 3 Scottish championships, 4 Scottish cups and a league cup, all won within his 8 year spell at the manager. Fergie believes in control and discipline. His first final in 1999 saw United trail Bayern Munich 1-0 as the game went into injury time. David Beckham, Jaap Staam, and Roy Keane are three such high-profile cases. 5 FA Cups, 4 League Cups and 2 European Champions League trophies. Brian Clough won 2 with little Nottingham Forest! Bob Paisley won 3 European Cups in a very short spell. Critics of the Scottish league would say that for Jock Stein or Walter Smith to win many championships at Celtic and Rangers is down to the lack of competition in a ‘poor’ Scottish league, then one could argue that Fergie may not have had a great deal of competition too. However only 2 wins in European football’s premier competition in 26 years shows he cannot be classed as the best.

Fergie took over at United in 1986 when English clubs were banned from Europe. The number of trophies he won both at Manchester United and more impressively at Aberdeen is not debatable. Obviously a lot of credit has to go to the scouts and youth coaches too. So Fergie, in his 26 years at United we can remove 4 when he wasn’t allowed to be in Europe. His longevity at United is comparable to the likes of Brian Clough (Nottingham Forest), Matt Busby (Manchester United) and Jim McLean (Dundee United). He knew Cantona was the best player in his team and he would do anything to keep him at the club. This goes for any sport. Remarkably United scored twice in 3 minutes from David Beckham corners to pip the Germans. But United outspent them over the 1990s.

European Failure

To be considered the very best then you have to prove it. This is perhaps a tad unfair, but when we go into Europe it does hold.

Modus Operandi

First of all let’s look at his methods. It is one of British sports great “What If” questions to imagine what Fergie would have achieved at Aberdeen? What would Scottish football have been like in the 1990s? And what would Manchester United, Sky Sports, and the English Premiership have been like without Fergie and his all-conquering United side?

Fergie won 2 European Cups in 22 years. More than 1 team from each country could now contest the big prize. This ban was lifted in 1990 and Fergie won the Cup Winner’s Cup in 1991 at the first time of asking when United beat Barcelona 2-1. However, his greatest achievement was actually ending the Old Firm dominance of Scottish Football by Celtic and Rangers. He has let many players who did not agree with his view go. In 2008 in the first all English final in Moscow, Chelsea’s captain John Terry had a penalty kick to win the trophy but he slipped and hit the post

Greatest Soccer Managers of All Time

He got his career off with a bang, coaching the most successful Ajax side since the Cruyff-dominated 1970s. The administration system put in place by Cruyff at Barcelona is said to be the source of Barcelona’s current success. He is a master of psychological battles, and is known as a master motivator. He consistently managed to exceed expectations on the international stage. He is also one of only 4 managers to have won the Champions League with two clubs, and is one of only five to have won league titles in 4 countries. He is the only manager to have won the Champions League, the UEFA Euro Championship, and the World Cup. Wenger is only the second manager in history (after Sir Alex Ferguson) to guide the same team to 15 consecutive European Cup/Champions League campaigns.

Fabio Capello

Rinus Michels

Born: August 8, 1951

Nationality: Dutch

Career: 1991-present

Teams Managed: Ajax, Barcelona, Netherlands, AZ Alkmaar, Bayern Munich


Eredivisie: Ajax 1993-94, 1994-95, 1995-96; AZ Alkmaar 2008-09

KNVB Cup: Ajax 1992-93

Dutch Supercup: Ajax 1993, 1994, 1995

La Liga: 1997-98, 1998-1999

Copa del Rey: Barcelona 1997-98

Bundesliga: Bayern Munich 2009-10

DFB-Pokal: Bayern Munich 2009-10

DFB-Supercup: Bayern Munich 2010

UEFA Champions League: Ajax 1994-95

UEFA Cup: Ajax 1991-92

UEFA Super Cup: Ajax 1995; Barcelona 1997

Intercontinental Cup: Ajax 1995

Louis van Gaal is one of the most successful and respected coaches in the modern game. He paid attention to the development of Liverpool’s youth system, a change that would serve the club well in the coming glory years. At the time of writing, he has never stayed at one club for more than 3 seasons. With 49 major trophies, he is the most successful British manager of all time.

Udo Lattek

Born: August 9, 1938

Nationality: German

Career: 1972-present

Teams Managed: Rockenhausen, Saarbrücken, Kickers Offenbach, Borussia Dortmund, Arminia Bielefeld, Fortuna Düsseldorf, Werder Bremen, Bayern Munich, Kaiserslautern, Greece, Hertha Berlin


UEFA Euro: Greece 2004

Bundesliga: Werder Bremen 1987-88, 1992-93; Kaiserslautern 1997-98

Bundesliga Second Division: Kaiserslautern 1996-97

DFB-Pokal: Fortuna Düsseldorf 1979-80; Werder Bremen 1990-91, 1993-94

DFL-Supercup: Werder Bremen 1988, 1993, 1994

UEFA Cup Winners Cup: Werder Bremen 1991-92

Rehhagel pulled off probably the best underdog story in European football, when he led Greece to victory in the 2004 Euro Championship. The Barcelona team of the early ’90s comprising international and Spanish stars such as Romario, Hristo Stoichkov, Michael Laudrup, and Pep Guardiola, won the Spanish league in four successive seasons, and is known as the Dream Team. Van Gaal is known for his development of youth players. He didn’t stay at any club but Benfica for more than two years; he stayed at the Portuguese giants for three! Despite winning numerous other trophies, Guttman is most closely associated with Benfica’s two European Cups, and his mentoring of the legendary Eusébio. He remains a respected adviser to both Ajax and Barcelona.

Born: November 29, 1925

Died: November 14, 1992

Nationality: Austrian

Career: 1962-1992

Teams Managed: ADO Den Haag, Feyenoord, Sevilla, Club Brugge, Netherlands, Harelbeke, Standard Liège, Hamburg, Tirol, Austria


Eredivisie: Feyenoord 1970-71

KNVB Cup: ADO Den Haag 1967-68

Belgian First Division: Brugge 1975-76, 1976-77, 1977-78

Belgian Cup: Brugge 1976-77; Standard Liège 1980-81

Belgian Supercup: Standard Liège 1981

Bundesliga: Hamburg 1981-82, 1982-83

DFB-Pokal: Hamburg 1986-87

Austrian League: Tirol 1988-89, 1989-90

Austrian Cup: Tirol 1988-89

European Cup: Feyenoord 1969-70; Hamburg 1982-83

Intercontinental Cup: 1970

Happel’s career is littered with landmarks. In a fascism-laden 1930s, the Italian national team emerged as the force to reckon with, winning two of the three World Cups in the decade, as well as an Olympic tournament. Shankly started the now-famous tradition of the Boot Room, a storage room where the coaches would discuss tactics and strategies. In fact, his average of more than 2 trophies per season is even higher than Sir Alex Ferguson. Herrera is also known as a pioneer of psychological motivation techniques. 1979-80

European Super Cup: Nottingham Forest 1979

Brian Clough is considered one of the greatest British managers ever. Paisley reigned over the most glorious period in the history of Liverpool. This even includes two one-year spells at Real Madrid, both of which ended in title triumph. Capello is one of the most well-respected coaches in the modern game. After developing a core of young, talented Dutch players at Ajax, he continued with the policy, and notably brought forth current German internationals Thomas Muller and Holger Badstuber while at Bayern. Stein won 10 Scottish league titles, 9 of them consecutive. In 2008, he took Russia to their first Euro semifinal appearance, since finishing second in 1988.

Born: April 10, 1910

Died: November 9, 1997

Nationality: Argentine

Career: 1944-1981

Teams Managed: Puteaux, Stade Francais, Real Valladolid, Atlético Madrid, Málaga, Deportivo de La Coruña, Sevilla, Belenenses, Barcelona, Inter Milan, Roma, Rimini


Spanish la Liga: Atlético Madrid 1949-50, 1950-51; Barcelona 1958-59, 1959-60

Copa Eva Duarte (Supercopa de España): Atlético Madrid 1950

Copa Del Rey: Barcelona 1958-59, 1980-81

Inter-Cities Fairs Cup: 1955-58, 1958-60

Italian Serie A: Inter Milan 1962-63, 1964-65, 1965-66

European Cup: Inter Milan 1963-64, 1964-65

Intercontinental Cup: Inter Milan 1963-64, 1964-65

Coppa Italia: Roma 1968-69

Helenio Herrera is notorious as the inventor of the catenaccio system, but his massive trophy haul is often not given due credit. Surprisingly, Benfica haven’t won a European Cup since 1962, and have lost in the final five times! What’s more, they have even lost in two UEFA Cup/Europa League finals!

Born: January 26, 1963

Nationality: Portuguese

Career: 2000-present

Teams Managed: Benfica, União de Leiria, Porto, Chelsea, Inter Milan, Real Madrid


Portuguese Primeira Liga: Porto 2002-03, 2003-04

Taça de Portugal (Portuguese Cup): Porto 2002-03

Supertaça Cândido de Oliveira (Portuguese Super Cup): 2003

English Premier league: Chelsea 2004-05, 2005-06

FA Cup: Chelsea 2006-07

English League Cup: Chelsea 2004-05, 2006-07

FA Community Shield: Chelsea 2005

Italian Serie A: Inter Milan 2008-09, 2009-10

Coppa Italia (Italian Cup): Inter Milan 2009-10

Supercoppa Italiana (Italian Supercup): Inter Milan 2008

Spanish La Liga: Real Madrid 2011-12

Copa Del Rey (Spanish Cup): Real Madrid 2010-2011

Supercopa de España (Spanish Supercup): Real Madrid 2012-2013

UEFA Champions League Cup: Porto 2003-04; Inter Milan 2009-10

UEFA Cup: Porto 2002-03

Despite a relatively short career, José Mourinho is already being counted among the best managers in soccer history. On the international stage, he led England to the World Cup quarterfinals in 2010, and achieved qualification for Euro 2012, before resigning from the post over differences with the English FA just before the tournament proper.

Born: November 8, 1946

Nationality: Dutch

Career: 1987-present

Teams Managed: PSV Eindhoven, Fenerbahçe, Valencia, Netherlands, Real Madrid, Real Betis, South Korea, Australia, Russia, Chelsea, Turkey, Anzi Makhachkala


Eredivisie: PSV 1986-87, 187-88, 1988-89, 2002-03, 2004-05, 2005-06

KNVB Cup: PSV 1987-88, 1988-89, 1989-90, 2004-05

Dutch Supercup: PSV 1993

FA Cup: Chelsea 2008-2009

Intercontinental Cup: Real Madrid 1998

Hiddink is one of the most diversely successful and respected managers in the world. He took South Korea and Australia to their first ever knockout rounds in World Cups, incredibly reaching the semifinals with the former in 2002. Rehhagel used similar tactics and the famous motivational ability to inspire Kaiserslautern to the second and first division titles in successive years — a first in German football, and a general rarity.

These were 25 of the greatest managers in the history of the beautiful game. In his playing days, he was a pioneer of ‘total football’, and used the same system in his managerial career to great effect. However, he has notoriously failed to replicate his league successes in knockout tournaments, with the 1993-94 Champions League being his only knockout victory (Supercoppa Italiana and the European Super Cup are one-match playoffs). Of course, it is impossible to include all the legends of the game in one list, not least because ‘greatness’ is defined and interpreted differently by everyone. After winning his second European Cup, he asked the Benfica board for a raise, but was declined. After winning numerous titles with Atlético Madrid and Barcelona, he joined Inter Milan, and heralded the greatest period in the club’s history. His Champions League victory with Dortmund was the first in the club’s history, while Bayern hadn’t won the prestigious title for 35 years before 2001. Despite the lack of longevity, Mourinho is already one of the most successful managers ever; He and Earnst Happel are the only two managers in the history of the game to have won league and domestic cup honors in 4 countries. His philosophy is still the underlying principle at both Ajax and Barcelona, later reinforced by Michels’ best pupil, Johan Cruyff.

Born: April 25, 1947

Nationality: Dutch

Career: 1985-2013 (inactive between 1996 and 2009)

Teams Managed: Ajax, Barcelona, Catalonia


Spanish La Liga: Barcelona 1990-91, 1991-92, 1992-93, 1993-94

Copa Del Rey: Barcelona 1989-90

Supercopa de España: 1991, 1992, 1994

KNVB Cup: Ajax 1985-86, 1986-87

European Cup: Barcelona 1991-92

UEFA Cup Winners Cup: Ajax 1986-87; Barcelona 1988-89

UEFA Super Cup: Barcelona 1992

Johan Cruyff is one of the best players and managers in soccer history. He is, as yet, the only manager to win 3 European Cups/Champions Leagues. He won every major trophy available to a Dutch club, and then emulated Cruyff by moving to Barcelona. He led the club to promotion to the First Division in just 3 seasons, and won the premier league title just 2 years after promotion. Trappatoni is the only manager who has won the European Cup, UEFA Cup, UEFA Cup Winners Cup, European Supercup, and the Intercontinental Cup. Rehhagel’s seemingly old-fashioned tactics, employing a libero, strong, uncompromising defenders, and high pressure from the wings, invited criticism in the modern era of fluid, ball-playing defenses, but Rehhagel backs up his continued usage of the system with his successes. He has to do all of this while juggling an owner focused on maintaining the budget, and fans intent on seeing their team succeed to no end. He has been voted as the best Scottish manager in history, beating the likes of Sir Alex Ferguson, and the best Celtic manager ever. On their way to the trophy, Greece beat defending Champions France and hosts Portugal. The Ajax team of the 1970s was also similarly deadly against continental opposition, and won three successive European Cups, with Michels winning the first. Hiddink has also succeeded while working as a short-term coach, winning the Intercontinental trophy in a one-year spell with Real Madrid, and winning the FA Cup in a 4-month spell with Chelsea. His name is most closely associated with Bayern, where he won the 1973-74 European Cup, and laid the foundations of the next two, won in 1974-75 and 1975-76. He narrowly lost out on becoming one of the few coaches to have won the Champions League twice, when his Juventus team lost the 2003 final on penalties. His extremely well-drilled, yet swashbuckling Milan teams were based on a preexisting core of Italian players such as Franco Baresi, Paolo Maldini, and Roberto Donadoni, and Dutch imports such as Marco van Basten, Ruud Gullit, and Frank Rijkaard. Clough is highly respected in the UK for his stunning achievements, and is often considered the greatest manager England never had.

Born: January 27, 1899

Died: August 28, 1981

Nationality: Hungarian

Career: 1933-1973

Teams Managed: Hakoah Vienna, Enschede, Újpest, Vasas, Ciocanul Bucharest, Budapest Honvéd, Padova, Triestina, Quilnes, APOEL, AC Milan, Vicenza, São Paulo, Porto, Benfica, Peñarol, Austria, Servette, Panathinaikos, Austria Vienna


Hungarian League: MTK Hungaria 1919-20, 1920-21; Újpest 1938-39, 1946-47

Austrian League: Hakoah Vienna 1924-25

Portuguese League: Porto 1958-59; Benfica 1959-60, 1960-61

Campeonato Paulista: São Paulo 1957

Portuguese Cup: Benfica 1961-62

Mitropa Cup: Újpest 1939

National Challenge Cup: New York Hakoah 1929

European Cup: Benfica 1960-61, 1961-62

Guttman was one of the first great ‘nomads’ of soccer. He famously broke the Celtic-Rangers duopoly over the Scottish league, by winning the premier title with Aberdeen, and even claimed a continental trophy with the Scottish side. Guttman was openly arrogant and brash. Excelling in this multifaceted job is no child’s play. His successes with Ajax correspondingly came with a group of young, malleable, and versatile players, ready to be molded into the way Van Gaal wanted them to play. Among the latter, Mourinho is the only manager to win league titles in England, Spain, Italy, and Portugal. Shankly signed with Liverpool in 1959, and revolutionized the way the club was run, to the extent that within a year of his arrival, 24 players had been sold. Busby is best remembered for his youthful ‘Busby Babes’ teams, and his rebuilding of United after the tragic 1958 Munich air disaster. Hitzfeld is thus a highly respected manager in Germany and Europe. His attitude and reluctance to stay at a club for a long time led to comparisons between him and José Mourinho. He declined and chose to join United instead. In 2004, Wenger’s Arsenal made history by becoming the first team to go an entire season unbeaten since Preston North End in the inaugural season of the English League in 1888. Lippi’s coaching philosophy emphasizes the importance of team spirit, and he is a firm believer of the philosophy that the sum of 11 players working for the team produces better results than 11 better players working ‘for themselves’.

Born: May 26, 1909

Died: January 20, 1994

Nationality: Scottish

Career: 1944-1981

Teams Managed: Manchester United, Great Britain, Scotland


English First Division: 1951-52, 1955-56, 1956-57, 1964-65, 1966-1967

FA Cup: 1947-48, 1962-63

FA Charity Shield: 1952, 1956, 1957, 1965, 1967

European Cup: 1968

The second-most successful Manchester United manager in history may not have ended up at Old Trafford at all. Something of a knockout specialist (in direct contrast to his successor at Milan, Fabio Capello), Sacchi is also one of the very few coaches to have won more European Cups than domestic leagues. He is one of only 5 managers to have won league titles in 4 countries, and Happel and José Mourinho are the only two managers in history to win the league and a domestic cup in 4 countries. After an unsuccessful term as the coach of Turkish side Be?ikta?, and a three-year hiatus after that, he replaced the Euro-winning coach Luis Aragonés as the manager of the Spanish national team. Bosque spent 14 years as a player for Madrid, and started his coaching career with the Madrid ‘B’ team, Castilla. He decides the starting XI, the strategies and tactics to be used in each match, who has to be left out, and who has to be promoted. Further supporting that theory, Milan also won the Supercup and the Intercontinental Cup after both their European Cups, but lost out on the domestic title. His stint as the coach of the Swiss national team has been relatively successful. He made his name as a player for Ajax and Barcelona, and later managed the same clubs to numerous honors. His supporters claim the large number of trophies he’s managed to win, while his critics point to his disinterest in the long-term fortunes of the club. Staying true to his quirky manner, Guttman immediately left and “cursed” Benfica that they would not win another European Cup in the next 100 years. Lattek was also part of Germany’s coaching squad before joining Bayern, and went to the 1966 World Cup with Die Mannschaft.

Béla Guttman

Born: October 22, 1949

Nationality: French

Career: 1984-present

Teams Managed: Nancy-Lorraine, AS Monaco, Nagoya Grampus Eight, Arsenal


French Ligue 1: Monaco 1987-88

Coupe de France: Monaco 1990-91

Emperor’s Cup: Nagoya Grampus 1995

J-League Super Cup: Nagoya Grampus 1996

English Premier League: Arsenal 1997-98, 2001-02, 2003-04

FA Cup: Arsenal 1997-98, 2001-02, 2002-03, 2004-05

Community Shield: Arsenal 1998, 1999, 2002, 2004

Arsène Wenger’s Arsenal were the most successful and tenacious threat to Sir Alex Ferguson’s monopoly of the English Premier League. He has played or managed over 1,000 games in the Bundesliga, making him only the second, and as yet last man to achieve this milestone (after Otto Rehhagel).

Born: December 23, 1950

Nationality: Spanish

Career: 1999-present

Teams Managed: Real Madrid Castilla, Real Madrid, Be?ikta?, Spain


FIFA World Cup: Spain 2010

UEFA European Championship: Spain 2012

Spanish La Liga: Real Madrid 2000-01, 2002-03

Supercopa de España: Real Madrid 2001

Copa Iberoamericana: Real Madrid 1994

UEFA Champions League: Real Madrid 1999-2000, 2001-02

UEFA Super Cup: Real Madrid 2002

Intercontinental Cup: Real Madrid 2002

Having won the Spanish league, the Champions League, the Intercontinental Cup, Euro 2012, and the World Cup 2010, del Bosque comes closest to the ‘insurmountable obstacle’ mentioned above. He is the only manager to reach the European Cup final with three clubs, taking Brugge to the 1978 final, where they were beaten by Liverpool. His scintillating teams in the early noughties dazzled fans and opposition defenses alike. Due to his success and commanding personality, he is known as der General.

Bob Paisley

Born: March 21, 1935

Died: September 20, 2004

Nationality: English

Career: 1965-1993

Teams Managed: Hartlepools United, Derby County, Brighton and Hove Albion, Leeds United, Nottingham Forest


English First Division: Derby County 1971-72; Nottingham Forest 1977-78

English Second Division: Derby County 1968-69

English League Cup: Nottingham Forest 1977-78, 1978-79, 1988-89, 1989-90

Anglo-Scottish Cup: Nottingham Forest 1976-77

European Cup: Nottingham Forest 1978-79. He is also known as an astute tactician, favoring different formations at his different clubs, to optimize the performance of the players at his disposal.

Born: June 18, 1946

Nationality: Italian

Career: 1991-present

Teams Managed: AC Milan, Real Madrid, Roma, Juventus, England, Russia


Italian Serie A: AC Milan 1991-92, 1992-93, 1993-94, 1995-96; Roma 2000-01

Spanish La Liga: Real Madrid 1996-97, 2006-07

Supercoppa Italiana: AC Milan 1992, 1993, 1994; Roma 2001

UEFA Champions League: AC Milan 1993-94

European Supercup: AC Milan 1994

Capello holds the remarkable record of having won a league title with each one of his clubs (Capello’s 2004-05 and 2005-06 titles with Juventus were later discounted because of Juventus and second placed AC Milan’s involvement in the Calciopoli matchfixing scandal). Mirren, Aberdeen, Scotland, Manchester United


Scottish First Division (2nd tier): St. On the other hand, when he succeeds, critics are often ready with arguments such as the owner’s financial strength, or the quality of the players themselves being responsible for the success.

Emerging from this maze of obstacles and being counted as one of the game’s legends takes an indomitable will, a knack of spotting talent, sound tactical acumen, and most importantly, the ability to motivate the players to perform to the best of their capabilities. Carrying on Aragonés’ excellent work, del Bosque led Spain to their first ever World Cup and their second successive Euro in 2010 and 2012 respectively.

Born: September 2, 1913

Died: September 29, 1981

Nationality: Scottish

Career: 1949-1974

Teams Managed: Carlisle United, Grimsby Town, Workington, Huddersfield Town, Liverpool


English First Division: Liverpool 1963-64, 1965-66, 1972-73

English Second Division: Liverpool 1961-62

FA Cup: Liverpool 1964-65, 1973-74

FA Charity Shield: Liverpool 1964, 1965, 1966, 1974

UEFA Cup: Liverpool 1972-73

Shankly is mainly remembered for his time with Liverpool, when he transformed the club from second division mediocrity to becoming a feared continental powerhouse. Mirren 1976-77

Scottish Premier Division (1st tier): Aberdeen 1979-80, 1983-84, 1984-85

Scottish Cup: Aberdeen 1981-82, 1982-83, 1983-84. The tactical flexibility afforded by the formation was strikingly effective against the established formations, and carried the Netherlands to successive World Cup finals in 1974 and 1978, though they lost both. Van Gaal is a self-confessed slow starter as a manager, and demands time to let his teams learn his way of playing. His name is synonymous with Manchester United’s rise in the English league, but he was a household name even before he signed for the English giants in 1986. He won the first hat-trick of league titles in German football, emulating the achievement in the next decade. He was promoted to the senior job in 1999, and led the club to several major trophies, before being sacked in 2003. Wenger, who espouses entertaining football, is credited with revolutionizing the Premier League. His name is primarily associated with the meteoric rise of Derby County and Nottingham Forest. 1985-86

Scottish League Cup: Aberdeen 1985-86

English Premier League: Manchester United 1992-93, 1993-94, 1995-96, 1996-97, 1998-1999, 1999-2000, 2000-2001, 2002-03, 2006-07, 2007-08, 2008-09, 2010-11, 2012-13

FA Cup: Manchester United 1989-90, 1993-94, 1995-96, 1998-99, 2003-04

English League Cup: Manchester United 1991-92, 2005-06, 2008-09, 2009-10

FA Community Shield: Manchester United 1990 (shared with Liverpool), 1993, 1994, 1996, 1997, 2003, 1007, 2008, 2010, 2011

UEFA Champions League: Manchester United 1999, 2008

UEFA Cup Winner’s Cup: Aberdeen 1982-83; Manchester United 1990-91

UEFA Super Cup: Aberdeen 1983; Manchester United 1991

Intercontinental Cup: Manchester United 1999

FIFA Club World Cup: Manchester United 2008

We kick off with the towering giant of the modern game, Sir Alex. He achieved qualification for the 2010 World Cup, where Switzerland were the only team to beat eventual champions Spain. Sacchi espoused attacking football, having grown up watching the Magical Magyars and the di Stéfano-led Real Madrid. After a mediocre spell at Brighton and a disastrous 44-day tenure as the manager of Leeds United, Clough joined second division strugglers Nottingham Forest. Pozzo is known as the inventor and pioneer of the metodo formation, which was the precursor to the modern 4-3-3 formation. Arsène Wenger

Ottmar Hitzfeld

Louis van Gaal

Jupp Heynckes

José Mourinho

Guus Hiddink

Jock Stein

Giovanni Trappatoni

Vittorio Pozzo

The following list is the personal opinion of the writer, and in no particular order.

Born: January 16, 1935

Nationality: German

Career: 1970-2000

Teams Managed: Bayern Munich, Borussia Mönchengladbach, Borussia Dortmund, Barcelona, Köln, Schalke


Bundesliga (German Championship): 1971-72, 1972-73, 1973-74, 1984-85 1985-86, 1986-87; Borussia Mönchengladbach 1975-76, 1976-77

DFB-Pokal (German Cup): Bayern Munich 1970-71, 1983-84, 1985-86

Copa Del Rey: Barcelona 1982-83

European Cup: Bayern Munich 1973-74

UEFA Cup: Borussia Mönchengladbach 1979

UEFA Cup Winners Cup: Barcelona 1981-82

Lattek is one of Germany’s most successful coaches. The only trophy he has failed to win is a domestic cup. Inter’s defensive catenaccio system was so spectacularly overrun by Stein’s Celtic, that the Scottish team came to be known as ‘Lisbon Lions’, after the location of the match. He is also known to be flexible with his formations, adopting the formation best suited for the team, rather than forcing the formation on unsuitable players.

Born: March 2, 1886

Died: December 21, 1968

Nationality: Italian

Career: 1912-1948

Teams Managed: Italy, Torino, AC Milan


FIFA World Cup: Italy 1934, 1938

Central European International Cup: Italy 1927-1930, 1930-1935

Olympic Men’s Football: Italy 1936

Pozzo is, as yet, the only manager to win the World Cup twice. He has won the UEFA Cup three times, which is a record. Ironically, given his success as the manager of Manchester United, Busby played for United’s two greatest rivals: their neighbor Manchester City, and northwest rivals Liverpool. When things go wrong, the manager is often the one who has to bear the brunt, even though it may not be his fault. His revolutionary system of ‘Total Football’ caught the world by storm in the 1970s, and is still being applied by numerous successful teams. He is also one of only 5 managers who have won league titles in 4 countries. He is one of only 6 managers in history to lead his team to a League-Domestic Cup-European Cup treble, achieving it with PSV in 1987-88. Improving upon his rapid success with Derby County, Clough took Forest to the First Division in his second season, won the First Division in his third, and won the European Cup in the fourth and fifth. He is best remembered for his two spells with Juventus, the first being one of the most decorated eras of the team. He has polarized fans and critics due to his direct approach and defensive tactics. On a lighter note, Trappatoni is notorious for his quirky, and often mistake-filled press conferences in the regional language of his clubs.

Bill Shankly

Born: October 5, 1922

Died: September 10, 1985

Nationality: Italian

Career: 1960-1985

Teams Managed: Dumfermline Athletic, Hibernian, Scotland, Celtic, Leeds United


Scottish League Championship: Celtic 1965-66, 1966-67, 1067-68, 1968-69, 1969-70, 1970-71, 1971-72, 1972-73, 1973-74, 1976-77

Scottish Cup: Dumfermline 1961; Celtic 1964-65, 1966-67, 1968-69, 1970-71, 1971-72, 1973-74, 1974-75, 1976-77

Scottish League Cup: Celtic 1965-66, 1966-67, 1967-68, 1968-69, 1969-70, 1974-75

Summer Cup: Hibernian 1964

Rous Cup: Scotland 1985

European Cup: Celtic 1967

Jock Stein is one of the most successful British managers, and is a venerated name in British football. Shankly’s coaching team in the Boot Room included assistant Bob Paisley, who would succeed Shankly as Liverpool manager, and Joe Fagan, who in turn would replace Paisley.

Born: January 23, 1919

Died: February 14, 1996

Nationality: English

Career: 1974-1983

Teams Managed: Liverpool


English First Division: 1975-76, 1976-77, 1978-79, 1979-80, 1981-82, 1982-83

League Cup: 1980-81, 1981-82, 1982-83

FA Charity Shield (Community Shield): 1974, 1976, 1977, 1979, 1980, 1982

European Cup: 1976-77, 1977-78, 1980-81

UEFA Cup: 1975-76

UEFA Super Cup: 1977

Bob Paisley is one of the most successful managers of all time. He put up inspirational quotes in the dressing rooms and around the ground, and had his players recite them as they trained.

Born: April 1, 1946

Nationality: Italian

Career: 1985-2001

Teams Managed: Parma, AC Milan, Italy, Atlético Madrid


Italian Serie A: AC Milan 1987-88

Italian Serie C1: Parma 1986-87

Supercoppa Italiana: AC Milan 1988

European Cup: AC Milan 1988-89, 1989-90

European Supercup: AC Milan 1989, 1990

Intercontinental Cup: AC Milan 1989, 1990

Saachi is one of the very few managerial legends not to have played soccer professionally. Sacchi’s Milan remain the last team to retain the European Cup/Champions League.

Vicente del Bosque

Brian Clough

Helenio Herrera

Born: March 17, 1939

Nationality: Italian

Career: 1972-present

Teams Managed: AC Milan, Juventus, Inter Milan, Bayern Munich, Cagliari, Fiorentina, Benfica, Stuttgart, Red Bull Salzburg, Republic of Ireland


Italian Serie A: Juventus 1976-77, 1977-78, 1980-81, 1981-82, 1983-84, 1985-86; Inter Milan 1988-89

Coppa Italia: Juventus 1978-79, 1982-83

Supercoppa Italiana: Inter Milan 1989

Bundesliga: Bayern Munich 1996-97

DFB-Pokal: Bayern Munich 1997-98

DFB-Ligapokal (German League Cup): Bayern Munich 1996-97

Portuguese League: Benfica 2004-05

Austrian League: Red Bull Salzburg 2006-07

European Cup: Juventus 1984-85

UEFA Cup: Juventus 1976-77, 1992-93; Inter Milan 1990-91

UEFA Cup Winners Cup: Juventus 1984

UEFA Super Cup: Juventus 1984

Intercontinental Cup: Juventus 1985

Nations Cup: Republic of Ireland 2011

Giovanni Trappatoni is one of the most successful managers to be around. The ultimate one-club man, Paisley remained at Liverpool as a player, physiotherapist, assistant manager (to the legendary Bill Shankly), manager, adviser, and director from 1939 to 1992 — a whopping 53 years!

Matt Busby

Otto Rehhagel

Born: January 12, 1949

Nationality: German

Career: 1983-present

Teams Managed: Zug, Aarau, Grasshopper, Borussia Dortmund, Bayern Munich, Switzerland


Swiss Super League: Grasshopper 1989-90, 1990-91

Swiss Cup: Aarau 1985; Grasshopper 1989, 1990

Swiss Supercup: Grasshopper 1989

Bundesliga: Dortmund 1994-95, 1995-96; Bayern Munich 1998-99, 1999-2000, 2000-2001, 2002-2003, 2007-08

DFB-Pokal: Bayern Munich 1999-00, 2002-03, 2007-08

DFB-Ligapokal: Bayern Munich 1998, 1999, 2000, 2007

DFL-Supercup: Dortmund 1995, 1996

UEFA Champions League: Dortmund 1996-97; Bayern Munich 2000-01

Intercontinental Cup: Bayern Munich 2001

Hitzfeld is one of only four managers to have won the UEFA Champions League with two clubs. This led to criticism when he was appointed at AC Milan (in spite of just having promoted Parma from the Italian third division), which Sacchi silenced by coining the famous phrase – “You don’t have to have been a horse to become a jockey”. He is the first manager to win the European Cup with two clubs. The managers who have gone on to become legends in the game are the ones who have been able to balance all of these aspects in one successful, dynamic structure.

Sir Alex Ferguson

Born: April 12, 1948

Nationality: Italian

Career: 1985-present

Teams Managed: Pontedera, Siena, Pistoiese, Carrarese, Cesena, Lucchese, Atalanta, Napoli, Juventus, Inter Milan, Italy, Guangzhou Evergrande


FIFA World Cup: Italy 2006

Italian Serie A: Juventus 1994-95, 1996-97, 1997-98, 2001-02, 2002-03

Coppa Italia: Juventus 1994-95

Supercoppa Italiana: Juventus 1995, 1997, 2002, 2003

Chinese Super League: Guangzhou Evergrande 2012

Chinese FA Cup: Guangzhou Evergrande 2012

UEFA Champions League: Juventus 1995-96

European Supercup: Juventus 1996

Intercontinental Cup: Juventus 1996

Marcello Lippi is the first manager to win top global honors in club and international football, winning the intercontinental cup with Juventus in 1996, and the World Cup with Italy 10 years later (this record is now shared with Vicente del Bosque). He is the only manager to win the League-Cup double in both England and Scotland, and the only manager to win the League-Cup-Champions League treble with an English club. The highly successful Barcelona team coached by Pep Guardiola use a version of the metodo.

Johan Cruyff

Ernst Happel

Born: December 31, 1941

Nationality: Scottish

Career: 1974 – 2013

Teams Managed: East Stirlingshire, St. After losing 10 players to the airplane crash (8 dead, 2 incapacitated), Busby successfully rebuilt his team around the survivors of the crash, and won England’s first European Cup ten years after the crash.

Arrigo Sacchi

World’s Greatest Soccer Managers of All Time

Born: May 9, 1945

Nationality: German

Career: 1979-2013

Teams Managed: Borussia Mönchengladbach, Bayern Munich, Athletic Bilbao, Eintracht Frankfurt, Tenerife, Real Madrid, Benfica, Schalke, Bayer Leverkusen


German Bundesliga: Bayern Munich 1988-89, 1989-90, 2012-2013

DFL-Supercup (German Supercup): Bayern Munich 1987, 1990, 2012

Supercopa de España: Real Madrid 1997

UEFA Champions League: Real Madrid 1997-98; Bayern Munich 2012-13

UEFA Intertoto Cup: Schalke 2003, 2004

Heynckes is one of only 4 managers to win the Champions League with two different teams. The victory reaffirmed Rehhagel’s fame as one of the best motivators in the modern game. Stein and Celtic were the first British manager and team, respectively, to win the European Cup, beating Helenio Herrera’s famous Grande Inter in the 1967 final. He also reached the 1978 World Cup final with Netherlands, making him the first manager (and one of just six) to reach the European Cup final and the World Cup final.

The Insurmountable ObstacleIn the 125 years of league football, no manager has won a league title, a domestic cup, a continental club championship, an intercontinental club championship, a continental national championship, and the World Cup.

The job of a manager is virtually limitless. With his longtime assistant Peter Taylor, Clough took Derby County from the second division to the premier title in 5 years, before resigning from the post. After ending his playing career at the latter, he was offered the post of assistant manager there. These greats, however, definitely have their name carved in golden letters in the annals of soccer.

Born: February 9, 1928

Died: March 3, 2005

Nationality: Dutch

Career: 1965-1992

Teams Managed: Ajax, Barcelona, Netherlands, Los Angeles Aztecs, Köln, Bayer Leverkusen


Euro 1988: Netherlands

Eredivisie (Dutch league): Ajax 1965-66, 1066-67, 1967-68, 1969-70

KNVB Cup (Dutch Cup): Ajax 1966-67, 1969-70, 1970-71

Spanish La Liga: Barcelona 1973-74

Copa Del Rey: Barcelona 1978

European Cup: Ajax 1970-71

DFB-Pokal: Leverkusen 1983

Rinus Michels is probably the most influential tactician in football history. He tragically died while managing Scotland, just after securing Scotland’s place in a playoff for the 1986 World Cup.

Marcello Lippi. The Inter team, in this famous period, came to be known as Grande Inter

Oldest Football Players

Surely this kind of attitude is something the often lazy and spoilt generation of footballers today can learn from.

. However, he is a solid (if nothing else) keeper that still has the looks and energy of a 30 year old.

Neville Southall

Recently awarded an MBE for services to football, and boy did he serve! The big fella from Wales, in his later years seemed to be battling his waistline as much as strikers. His second period at Hull between ’07 and ’09 saw him score 20 goals and help the Tigers first survive the Championship, then get promoted, securing his status as a cult hero at the club. His last competitive match was at the grand old age of 70 in Brazil, 1985. Keepers are well known to get better with age in a lot of cases; experience counting for more since less physical resilience is required standing in goal. However, he played on after this as he traveled and joined in for local sides. He picked up The Clydesdale Bank Premier League Player of the Year award for the 2009-10. During his career, including his current side Oldham and loan spells, he has been at no less than 13 different clubs. But at nearly 38 he is registered as player/coach at Oldham Athletic.

Dean Windass

Big Deano is still playing, allbeit for lowly Scarborough, at the ripe old age of 41. Everton’s longest seving player ever, he helped them to a league title and European Cup Winners Cup in the ’84-85 season. James was knocking of the door of 40 during his time playing in the 2010 World Cup for England, drafted in after Rob Greens famous flappage. He is now a budding manager.

David Weir

Inspiring countless wins and many titles at Stoke and Blackpool early on, Matthews seemed to simply love playing football and continued till he could no longer. Still going for Rangers the big defender has now reached 40. Remarkable for staying at the top flight club and still appearing late into his thirties. Played up until 50 years of age for his beloved Stoke City. Also The oldest player ever to play for England, his last international was at 42 years of age. From his first senior appearance in 1985, the year a certain Christiano Ronaldo was born, to 2009 he made 647 appearances in defense for Milan and 126 for Italy. “A promising career cut tragically short” was Matthews retrospective.

Dietmar Hamann

When he is not a pundit for the BBC, or coaching, Hamann still finds time to play for league one MK Dons at 37 years old. Windass has shown some good performances late on, proving that old guys can still do a job in some cases. His obvious talent is perhaps why he played for so long, retiring from football at 44.

Paolo Maldini

Retired from playing for Milan in 2009 at 41. Back in the eighties he was a lean and athletic keeper at the time one of the best in the world. One of Italy’s best ever defenders. A lower Premiership regular in his youth he couldn’t quite manage it at nearly 40 when Hull were promoted, but a unique and admirable achievement to have been playing so high up at such advanced years.

David James

Made 214 appearances for Liverpool. He just missed out on Euro ’96 glory with Germany, making his international debut a year later.

Paul Dickov

Player/manager at Oldham, Dickov is most memorable for his time in the Premier League with Leceister City. Still playing at Championship side Bristol. Everywhere he went he collected caps. Weir became the third oldest player ever to compete in the UEFA Champions League on 14 September 2010 in Rangers’ 0-0 away draw with Manchester United. Memorable for his time at Everton, Weir continues to defy the norms of professional sport.

Stanley Matthews

The gentleman footballer, known for never being booked or sent off. Nevertheless the big goal keeper often defied his size. Perhaps his age showed as we were put to the sword by Germany. The sprightly Defensive Midfielder still looks lean and quick as ever. A keeper that has had a reputation for gaffes but also as one of the best of his generation. Known as the wizard of the dribble Matthews is legendary for his technique and skill, something English players don’t always excel at. If you count his two appearances for Maltese side Hibernians F.C, then it is a fact his last professional match was at 55. Limited success and age has seen him play less and less in recent times

Soccer-Gijon snatch dramatic promotion to Spain’s La Liga | Reuters

(Editing by Mitch Phillips)

There was still time for the home side to have a goal ruled out for offside and with fans protesting, a linesman was hit by an object thrown from the crowd.

Goals from Miguel Angel Guerrero, Jony Rodriguez and Isma Lopez against Betis saw them leapfrog into second on goal difference while heartbroken Girona do still have a chance of reaching La Liga through the play-offs. It led to a short suspension before the final minute of the match was played.

Sporting, who were relegated from La Liga three years ago, trailed Girona in the fight for second place by two points going into the final set of matches with leaders Betis already assured of promotion.

BARCELONA, June7 – A 3-0 victory for Sporting Gijon at champions Real Betis saw them seen them snatch promotion to La Liga on a dramatic final day of the season on Sunday as Girona conceded a goal in injury time to draw 1-1 at home to Lugo and miss out.

Girona took the lead through Francisco Sandaza before halftime and were on the verge of securing a place in the top flight for the first time before Pablo Caballero headed home an equaliser for Lugo in the 91st minute.